18
Sep
BFA Midlands Forum – September 18 2019
11:00 to 16:00
18-09-19

10.30: Welcome, additional agenda items and matters arising from previous meetings

10.35: Get to know your fellow franchisors

10.50: bfa progress and plans

11.00: Presentation
How to get the attention of the younger generation

  • Digital opportunities
  • Tailoring your content – talk their language
  • Hang where they hang

 

11.30: Round Table Discussions
Assessing the recruitment landscape

  • Live panel debate – pros and cons of recruitment channels
  • Forum feedback and participation

12.00: Networking coffee break

12.20: Round Table Discussions
The Legal Lifecycle

  • Setting the contractual expectations
  • Pre-empting the renewal
  • Support the sale
  • When good goes bad – what to do and how to do it

12.50: Round Table Discussions
Collective promotion of franchising

  • Best events to attend
  • Should there be a national marketing fund?
  • Initiatives to build value content for messaging?

13.20: Hot topic discussions for next meeting
Date and place for next meeting

13.30: Networking lunch

Citrus Hotel Coventry
London Rd
Ryton-on-Dunsmore
Coventry
CV8 3DY

https://www.thebfa.org/events/midlands-forum-september-2019/